Why do I get so much email everyday?
Today’s question comes from Dawn in Missouri:
I have a yahoo.com account, and I get a TON of email everyday.
What can I do to cut back on the volume of email I receive?
This question has several answers depending on the type of “excess mail” you’re receiving. Dawn didn’t specify, and you could be in one of several situations, so we’ll cover them all.
Spam
This is the junk that you never asked to receive and have zero interest in dealing with. The crudiest of the crud. We want to eliminate this before we even see it, because it’s not worth our time. Your options are pretty limited with webmail like Yahoo, as it’s up to their spam filters to protect you. If you are getting a lot of this, your webmail provider isn’t doing their job, and you ought to get a new address elsewhere. I’ve found that Google Gmail’s spam filters are really effective; I get maybe 1 piece of spam per month, and almost zero false-positives (sidebar: a “false-positive” is when your spam filter falsely identifies a good email as spam).
If you don’t want to give up your email address, some providers allow you to access your mail via a desktop mail client. Using a client like Outlook, Eudora, Mozilla Thunderbird, or Mac Mail will grant you access to a plethora of spam filter addons made for these programs.
Your email provider will have instructions on how to set up a mail client, if they allow it. Most every email that comes with an internet connection (i.e. Comcast, Verizon DSL, etc.) lets you use a mail client, and Google Gmail let’s you use it for free. But Yahoo Mail can only use a mail client if you purchase their Yahoo Mail Plus subscription. So hopefully Dawn and you Yahoo users aren’t having spam problems, otherwise you’ll have to upgrade to Mail Plus to use a mail client and custom spam filtering, or get an address with a different provider.
High-volume delivery services
After spam comes high volume stuff that you want to see, but may get more often than you’d like. This category includes things like newsletters, coupon emails from stores you frequent, Facebook updates, Twitter follows, etc. It’s not spam — you did request to get this stuff, after all — but at the same time you may get more than you want. There are a few things you can do to stem the tide of high-volume worthwhile content delivery sources. First and foremost, you can just say no. If you’re getting newsletters and other messages that you no longer read, nip the problem in the bud and just take yourself off the list. Every message from a “valid” source will include an unsubscribe link somewhere in the message. If you leave the list and miss it, you can always change your mind and rejoin.
For loudmouthed websites and services, see if you can turn down (or off) the automated notices. Facebook will send you tons of crap, if you let them, and web forums can notify users when someone replies to or begins a discussion. Keeping subscribed sites and services on the quiet side will do a lot to settle your inbox. Hit your user control panel for the site in question and start looking around for email or notification options.
Leverage Rules and Filters
If you’d rather corral messages than not get them at all, let your email client do the corrallin’. Outlook calls them Rules, Gmail and Yahoo call them Filters, but the end result is the same: your mail client automatically sorts and categorizes recurring messages into different folders. You can set up multiple filters to send different types of email into different folders; for example, I have one filter for each of my credit cards, sending all my bills and notices to a single folder. Whenever I see new mail in that folder, I know I need to look at it ASAP.
Between dumping spam, unsubscribing, turning down notification options, and using filters, your email inbox should start to look pretty sane again!

